The campaign for the T-shirt collection stars the artist’s young daughter.
Championing women’s rights continues to be in style.
Paris-based graffiti artist Andre Saraiva, better known by the name Mr. Andre, has collaborated with Uniqlo on a limited-edition, feminist-friendly capsule collection of graphic tees for women and girls featuring his signature “Mr. A” character for the brand’s UT collection.
Saraiva got his start in the late 1980s, and has since tagged his infamous grinning character more than 300,000 times. His work has been featured in museums and galleries throughout the world, leading to collaborations with such luxury brands as Louis Vuitton, Chanel, Sonia Rykiel and even Levi’s.
But when it comes to his latest collaboration, with fast fashion giant Uniqlo, there’s more to it than meets the eye. Pret-a-Reporter spoke with Mr. Andre about the collection (available today in stores and online for $10-$15) and its deeper political meaning in the context of the women’s rights movement, as well as his daughter Henrietta’s appearance in the ad imagery.
How did the collaboration come about? Why Uniqlo?
Uniqlo’s art director Nigo asked me to be a part of the project, and I naturally said yes. For a long time I’ve thought of Uniqlo as an amazing brand. They’ve always done cool collaborations with other artists, and most importantly they are very accessible to everyone.